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High-Performance Rubber, Reimagined
Our clients don’t just need recycled materials—they need results.
With Reactiv8, JTI enables manufacturers to create rubber products that meet modern performance standards while dramatically improving recycled content. Whether it’s tires, industrial belts, or moulded goods, Reactiv8 ensures durability, elasticity, and structural integrity that rivals virgin rubber blends.
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ReActiv8: The Future of True Rubber Recycling
At JTI Partners, we’ve long recognised that traditional rubber “recycling” falls short of true sustainability. For decades, the industry has relied on outdated methods—blending minimal amounts of crumb rubber into new products, bonding it into low-value materials, or burning it for energy.
To us, that’s not recycling. It’s repurposing.
That’s why we’ve partnered with RNP (Rubber Nano Products) to bring ReActiv8 to market—a breakthrough additive that makes real, circular rubber recycling not only possible, but commercially viable.
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The ESG Advantage
Of ReActiv8
Adopting the ReActiv8 process isn’t just a smart commercial move—it’s a strategic step toward stronger ESG performance.
By transforming end-of-life rubber into high-grade, reusable material, ReActiv8 directly supports circular economy principles, reduces landfill waste, and lowers reliance on virgin resources. This positions your business as an environmental leader, aligning with tightening regulatory standards and growing investor expectations.
What’s more, embracing sustainable innovation enhances brand reputation, opens doors to ESG-linked investment, and contributes to long-term shareholder value.
ReActiv8 empowers businesses to grow profits responsibly—delivering both environmental and economic return.
The Circular Advantage
Of ReActiv8
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True circularity in rubber manufacturing is now possible—and JTI is leading the charge.
With Reactiv8, we can replace virgin rubber content on a 1:1 basis using recycled crumb. Just 4-8% additive allows for up to 90% recycled content in final compounds.
That’s not just sustainable—it’s a scalable solution for industrial performance.
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Introducing Reactiv8
At JTI Partners, we’re proud to bring you ReActiv8—a breakthrough additive that redefines what's possible in rubber recycling.
Developed by Rubber Nano Products (RNP), ReActiv8 works at the molecular level, reforming sulphur bonds within waste crumb rubber to enable seamless integration with virgin materials. The result? 3R: Recycled, Reactivated Rubber.
3R delivers performance on par with virgin rubber—offering a sustainable, cost-effective alternative with comparative strength, durability, or quality characteristics.
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ReActiv8 Isn’t Just About Performance—It’s Also About the Planet
By enabling the large-scale reuse of post-consumer rubber, ReActiv8 dramatically reduces the need for virgin materials—and with it, the environmental footprint of rubber manufacturing.
Manufacturers can also lower their zinc oxide (ZnO) input, as existing content within the crumb is retained and reactivated in the new mix.
But the impact goes further.
By reducing the demand for raw rubber, ReActiv8 helps:
- Cut CO₂ emissions associated with extraction, processing, and transport
- Preserve natural ecosystems, including forests and jungles threatened by rubber plantations
-Decrease landfill waste from end-of-life tyres and other rubber products
- Lower water usage across the production chain Conserve finite natural resources
At JTI, we’re committed to smart, sustainable manufacturing—and ReActiv8 is a key part of that promise. It’s a cleaner process, a smarter product, and a better outcome for both business and the environment.
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The commercial Advantage
Of ReActiv8
For rubber crumb producers, the value of their product traditionally stops at granulated waste—low-cost, low-margin material destined for basic repurposing.
But with ReActiv8, there's a game-changing opportunity.
By adding a simple additional step, producers can transform standard crumb rubber into 3R: Recycled, Reactivated Rubber—a premium-grade material that performs comparatively to virgin rubber. This massively increases the end product’s value, opening new markets and commanding higher prices.
Instead of selling a commodity, producers can now offer a high-performance, high-margin product—turning waste into a profitable revenue stream and boosting overall profitability.
ReActiv8 doesn’t just recycle rubber—it elevates your business model.
CONTACT US
Reactiv8
Address
Callis Mill
Woodland View
Hebden Bridge
West Yorkshire
United Kingdom
HX7 6PJ
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